This family-owned business operated for decades without a retail storefront. To coincide with the opening of their new location, I was asked to produce a refreshed identity. Being a jeweler, they wanted their brand to have high-end appeal, but they also weren't afraid of playing up the whimsy of their family name. The diamond shapes on the Es represents both jewels and the pattern common on motley. The font is upscale while also being suggestive of the eccentric tailoring of jester outfits.
xpedx National Technology Center
A proprietary proofing technology system that allowed owners of stand-up roll printers and plotters to efficiently print double sided proofs in perfect registration and alignment.
Murphy / Ireland Wedding
I designed this mark to brand all of our wedding-related materials. This is an ornate combination of A (Anne-Marie), M (Michael, Murphy), and I (Ireland).
This company dealt in emergency preparedness training for the safety of larger corporations and organizations. I wanted the mark to be reflective of a shield or badge. The t is suggestive of the medic cross. The colors chosen are typical colors to convey emergency or threat levels.
Great Lakes Theater Festival
This mark was used in promotion of William Shakespeare's classic tragedy. Though suffering from visible deformities on the outside, it is truly Richard's wicked royal ambitions that cut away at him until his ultimate demise.
xpedx Sales Training Program
All sales representatives hired into the company would be enrolled in this program to outline best sales practices and internal processes. The S and A merge together to suggest a $ symbol while the A also indicates an upward direction.
The Drama Workshop
This Cincinnati-based community theater group wanted a mark that reflected the more polished and professional quality of their amateur volunteer productions. At the time the group performed mostly plays and not musicals, and therefore the emphasis on drama. The group is also more formally known as TDW. Most of their productions are done in thrust with the audience surrounding the stage on three sides. The black box is representative of this square-floor type of staging.
Youth Challenge brings together children with physical disabilities and youth volunteers who enrich each other's lives through one-on-one participation in adapted sports and recreational activities.
The Go! Team
The name and mark was created in support of a Cincinnati-based Relay for Life team collecting donations for the American Cancer Society. The Relay for Life is a weekend event that brings communities together to raise funds and awareness for cancer research. Teams that participate are to have at least one member walking or running the designated relay area (usually a school/community running track). The name of the group was a fun play on "Go Team", but it is also a positive reinforcer to keep moving forward. The effort is on-going and never stops.
© Michael Ireland 2014. Trademarks are property of their respective owners. This site was created in Adobe Muse.