PRIVATE BRAND PRODUCT MARKETING

Private label brands are valuable product programs to generate sales growth opportunities. I have a managed the marketing for over a dozen paper and graphics private brands at xpedx and Veritiv.

• Established and maintained brand positioning and brand messaging
• Developed, designed or collaborated with creative teams to create new or refreshed brand identity systems
• Designed and maintained on-product labeling and package design systems and worked directly with manufacturers and vendors to produce
• Designed and produced a library of support materials including swatch books, sales sheets, sample folders, direct mail and promotional items
• Facilitated the development and maintenance of web sites with internal and external resources
• Concepted, designed and managed print and electronic advertising programs through several print industry publications