WIDE FORMAT PRODUCT MARKETING

Traditional print sales professionals are used to simply providing swatch books to sell paper. Rigid wide format substrates (foam boards, corrugated sheets, plastic, etc.) proved difficult to be packaged together, and they required a reference solution to share with customers.

• Collaborated with internal packaging design team and partnered with an outside vendor to develop a box structure and provide full color printing options

• Concepted the WIDE OPEN theme and designed supporting graphics to seamlessly wrap around the entire box
• Facilitated the delivery and converting/cutting of over 30 different substrates from more than a dozen manufacturers
• Arranged the kitting of the box and samples with our fulfillment company and developed a specific on-line ordering program in order to nationally distribute items cost-effectively
• Designed and produced a companion wide format product guide that listed the full national core item inventory