PRIVATE BRAND PRODUCT MARKETING
Private label brands are valuable product programs to generate sales growth opportunities. I have a managed the marketing for over a dozen paper and graphics private brands at xpedx and Veritiv.
- Established and maintained brand positioning and brand messaging
- Developed, designed or collaborated with creative teams to create new or refreshed brand identity systems
- Designed and maintained on-product labeling and package design systems and worked directly with manufacturers and vendors to produce
- Designed and produced a library of support materials including swatch books, sales sheets, sample folders, direct mail and promotional items
- Facilitated the development and maintenance of web sites with internal and external resources
- Concepted, designed and managed print and electronic advertising programs through several print industry publications
* Swatch book series – Graphic Design USA Inhouse Design Award Winner
© Michael Ireland 2020. Trademarks are property of their respective owners.