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Print is still the most traditional medium in graphic design. Often taken for granted, it is design that is still seen by the most people. No longer as sexy as its electronic counterpart, printed design suffers from the simple fact that it is "flat."
Computer technology has been both a blessing and a curse
for the graphic design industry. A blessing in that
beautiful work can be created, printed, and distributed
with the utmost efficiency and quality. A curse in that
your average person has access to word processing programs
and printers. Clip art and fabulous fun fonts are readily
available to place into program templates. Your average
office secretary can become the company art department
with a simple knowledge of Microsoft Powerpoint. Take
a look around you next time just to see how bad taste
levels have become.
I am very proud that my college professors didn't jump on the technology band wagon too fast. They taught us how to do the old way of typesetting, layout boards, studio skills, and hand rendering, before a keyboard was ever used. It taught us one important thing that I fear has already disappeared from design education - that design is a craft.
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