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Identity
Great Lakes Theater Festival

The Drama Workshop

Call Center Conference

Royal Caribbean Cruiseline Martini Madness

National City Bank Letterhead

Hyena

The Drama Workshop - Show Identities
TDW Logo |  A Piece of My Heart |  Pride's Crossing |  A Party to Murder |  Over the River
The Drama Workshop hadn't updated their logo in decades, and was suffering from what was a very dated mark that didn't translate very well into printed documents. TDW wanted to establish a instantly recognizable mark that was cleaner and less likely to become dated years from now. This mark is inspired by the actual TDW staging area, which is a 3/4 thrust. This means that the audiences surrounds the stage on three sides. Essentially the stage is a giant black square from which the shows are performed on. The emphasis on drama is of course the key element to TDW, which doesn't normally produce musicals.
 
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